Wednesday, 19 December 2012

National Press coverage of The Royal Holloway MBA

Study Pods in the School of Management Foyer
One of my personal targets for this year was to see if we could get some coverage of the campus MBA programme in the national press.  The distance learning programme had received coverage from both the FT and Telegraph, as the trend towards non-traditional full time study was a popular news theme.  

Sadly, my attempts to generate interest from internal newsletter type pieces had brought no returns.  In my previous corporate existence supplying some reasonable copy (using tactical quotes from the right senior people you wanted profile with) and an appropriate photo always brought results, and the right photo could mean placement on the front or back covers.

Not in the UK national press it seems.  

Once I took a step too far and used an embarrassing photo of a close colleague in a social context (wearing a silly hat) without his permission.  I have learned my lesson here - always, always, ask for permission if you are going to use images of people - we all tend to be a bit particular on how this is done.

The rule on photos was always "no line ups" and this has stayed with me since then - although you will notice in this blog a number of "prohibited" line up photos, most because we all seem to want to have such photos and the editorial guillotine operated on MBADirector  is not as exacting as it might be. 

I must thank Tanya Gubbay and the three featured MBA students for helping make this happen. 

FT.com coverage of three current campus MBA students, which went in the Asian and North American editions of the paper, so truly global.